Beverly Hills

World famous Beverly Hills is a very special Westside community offering a lifestyle that rivals any other part of the world.  From its tremendous shopping, dining, schools, police & fire departments & its amazing properties, there are few better places than Beverly Hills to call home.  You can click on the link above to see what happened in Beverly Hills real estate in July of 2009 as well as an overview of the surrounding Westside areas. 

Beverly Hills was first recognized by El Dorado for its valuable water supply. The Native Americans called this newfound area El Rodeo de Las Aguas or, in English, the Gathering of Waters. They were blessed with the beautiful environment of colors surrounding them. The Europeans settled on August 3, 1769 just north of what are Olympic & La Cienega boulevards. Later, in 1844, two thirds of the Native population was diminished by the smallpox epidemic. 
In 1838, the land grant El Rodeo de las Aguas was given to the widow of a Spanish soldier, Maria Rita, an early feminist icon. She raised cattle among the land, allowing them to run freely, except for the once a year there was a “festive roundup,” or rodeo, at the corners of Pico and Robertson boulevards. In 1854, Maria sold her ranch to Benjamin D. Wilson & Henry Hancock for just $4,000 after an incident when three Native Americans ambushed her land just two years earlier. However, the two men weren’t as lucky with the plentiful water, where a drought destroyed the crops & cattle shortly after their purchase. We still remember the two with the nearby Mt. Wilson & Hancock Park.
After the Civil War, Edward Preuss bought the ranch in 1868 for a colony of German immigrant farmers. With no luck & another drought, Preuss’ plans for the land reverted back to cattle ranching and were sold to Charles Denker & Henry Hammel in the 1880’s. The two men had plans to transform the land into a North African themed subdivision called Morocco, but again, fell through with the collapse of the national economy. 
In 1900, Burton Green purchased “Moracco” for oil exploration under the Rodeo Land & Water Company. After no success, Green renamed it Beverly Hills after Beverly Farms, Massachusetts. Green hired architect Wilburn D. Cook to design the city. Cook created wide curving streets to hug the hills of the land & the first streets being: Rodeo, Canon, Crescent, Carmelita, Elevado & Lomitas. He also created an “Emerald Necklace” for the city, being the three-block area called Santa Monica Park. 
In 1912, the Beverly Hills Hotel was created to stimulate the development, that was accessible by a dinky railroad. The hotel soon served as the center of the community life, as the theater, meeting place & church.  The hotel attracted an elegant lifestyle, with Douglas Fairbanks & Mary Pickford being the first of many movie stars to move here, building their mansion in 1919. Soon to follow, Gloria Swanson, Will Rogers, John Barrymore, Marion Davies & Rudolph Valentino (and many others) built stylish mansions in the area. The roaring 20’s were enhanced with a wooden racetrack that became extremely popular via radio broadcasts of races going on. 
After the local citizens caused a failed attempt to annex the City of Los Angeles in 1923, a new City Hall was built in 1932, followed by the establishment of a U.S. Post Office in 1934. During the 1930’s, the city began to grow & prosper with the famous Electric Fountain installed, lengthening of the Santa Monica Park (now Beverly Gardens) & much more. Today, the Golden Triangle, with Rodeo Drive at its center, serves as a “lifetime of shopping.” Many other glamorous hotels opened, enhancing the image of the city, along with television shows & movies set in Beverly Hills. 
Today, widespread  development has stopped & the mystique of Beverly Hills continues to grow, as residents are to appreciate “the abundance of the present while preserving what remains of the past.”
Click above to see more information on the city of Beverly Hills as well as recent Beverly Hills real estate market activity.







Timothy Joseph - Coldwell Banker - Beverly Hills North Real Estate
301 N. Canon Drive Suite E • Beverly Hills, CA 90210
Direct (310)779-2341 | CalBRE #01137429 •

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